Okay, so I've had a lot (A LOT) of people ask to do fashion design as a product design project. Here's some specific stuff to help with that...
You will need to know the following before starting:


Fashon Design Portfolio:

  • Brand statement
    • Name
    • Tagline
    • Target audience
  • An original label
  • At least two lines
    • 6 outfits each
    • Context - Seasonal / other?

Sample Portfolios:

Learning the Basics & the tools of Design

Drawing Fashion in Illustrator.

Outfits by Gwen

  1. Review the Illustrator Lessons.
  2. Download an Illustrator Template to get you started
  3. Want to draw from scratch instead? You are awesome indeed...
  4. Designing Graphic tees etc. in Photoshop:
    1. Huge Collection of T-Shirt Design Mockup Templates
  5. Export it and post it to your Blog (& Edmodo for feedback).
  6. Get some feedback
  7. Now Create an entire line.

Making Your Portfolio / Fashion Website

What goes on your web page other than your clothing designs???

Setting up your site

Weebly - Sign in with Google and build yourself a sweet website that shows off your design awesomeness...

Describing Your Brand


Your brand relies heavily on what niche you have chosen to operate in (Audience, Tagline and Philosophy). In other words, you have to define the niche in order to know what customers to target for brand building.
  1. "About Us" / describing your Brand.
    • Consider the following questions while describing your brand. This will help you write a paragraph that's interesting and informative.
        1. What types of clothing do you offer? Define the qualities your products (adjectives).
        2. What are the core values of your design philosophy?
        3. What age / gender / social group does your clothing target?
        4. What is the tagline of your company? What message does your tagline send to your prospects?
    • Further ideas that might help you flesh this out include:
      1. Creating a personality or character for your company that represents your clothing. What is the character like? What qualities stand out? Is the personality of your clothing energetic, sophisticated, defiant, elegant, grungy, etc.?
      2. Create a profile of your brand. Describe the personality or character with words just as if you were writing a biography or personal ad. Be creative.
    • Make your Weebly page reflect your brand.

Brand Identity - What does your Brand look like???

  1. Go check out "50 Simplistic, Minimal and Inspirational Fashion Labels"
  2. Building a brand kit is the first step to create an awesome, memorable brand.
  3. Consistent Branding - Consistency is a key ingredient of brand success.